Toshiba announced that they will be retiring from the optical HD disc market. Wise choice and Sony and the rest of the Blu-ray gang should follow suit. Future of digital video is online. Why mock about with physical media anymore? Sure it is possible to lure some first movers to adapt new technology, but making profit from this eager 5% of world population is not likely pan-out in the long term. Companies pushing for these propriatory technologies will end up just making more enemies, when there is not real industry support and enough content available on the platform.