Fideocam’s iceberg is melting

Developing a new business is never a straight forward path. There is always the inherent risk of failure in all ventures. Since the most lucrative markets are always in the uncharted waters it is impossible to know what is the exact direction to take. Fideocam, like any other business, has had to face the fact that tactical business decisions need to be constantly made to ensure longevity and give the company a chance for growth.

Often times failing start-ups are criticized on their inability to focus on their core strengths. I have questioned some companies’ diversification decisions even myself. Working with Fideocam has made me respect the amount of self-discipline it requires to keep adamantly focused. Sticking to principles is no easy task facing cash flow challenges with lure of the easy bucks on the side.

It would seem that the most simple way to succeed would be to  have a constant income from an existing product. Unfortunately that is bit of a two-edged sword. While temporarily  sustaining existing business old product’s rarely produce any significant growth and more often than not actually  leads to apathy and premature death. Doing something else on the side would take out resources from implementing the original vision. There are no simple projects that just get you over the rough patch.

Ultimately continuous  trimming is the only way to succeed. It is a painful exercise to kill your darlings and move to a new Iceberg. To move you will need to know where you are and what you stand for. What are the boundaries of your existing game? What are the core components of your vision?Only once you know these basic facts it is possible to start dreaming up alternatives.

Fideocam has always been committed to media-technical innovation and end-to-end solution development. Sticking to this core matters because the name Fideocam stands for something. Whether the tools used are still software development IDEs or something from a change management toolbox is irrelevant.


Fideocam concept

Fideocam is a pioneer in automating video tools for personal experience capture.

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